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This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.
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Public Relations Strategy, Sandra Oliver
- Taal
- Jaar van publicatie
- 2001
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Sandra Oliver
- Uitgever
- Kogan Page
- Jaar van publicatie
- 2001
- Formaat
- Paperback
- Aantal pagina's
- 160
- ISBN10
- 0749435410
- ISBN13
- 9780749435417
- Reeks
- Beoordeling
- 3,4 van 5
- Aantekening
- This volume reflects the intense discussion that is taking place on the nature of public relations and its role in developing and supporting management strategy. It is aimed at seasoned PR practitioners and students who struggle with questions concerning overall management strategy.