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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service

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With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.

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Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service, John A. Goodman, Richard DuFresne

Taal
Jaar van publicatie
2014
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(Hardcover),
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Titel
Customer Experience 3.0: High-Profit Strategies in the Age of Techno Service
Taal
Engels
Uitgever
Amacom
Jaar van publicatie
2014
Formaat
Hardcover
Aantal pagina's
256
ISBN10
081443388X
ISBN13
9780814433881
Reeks
Aantekening
With developments like smart phones, social media, mobile connectivity, big data, and speech analytics, businesses have more opportunities to enhance the customer experience than ever before. This book provides guidance on what works, what doesn't - and the revenue and word-of-mouth payoff of getting it right.