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Set against the backdrop of post-Soviet consumerism, a frustrated poet named Tatarsky discovers his knack for advertising, infusing Western-style ads with Russian flair. His newfound success plunges him into a bizarre realm filled with spin doctors, gangsters, and surreal experiences, including conversations with the spirit of Che Guevara via Ouija board. This bestseller showcases Victor Pelevin's sharp absurdist satire, resonating with contemporary Russian youth while provoking the ire of conservative literary circles and garnering international acclaim.