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Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.
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Corporate Creativity, Susan Stern, Alan G. Robinson
- Taal
- Jaar van publicatie
- 1997
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Corporate Creativity
- Taal
- Engels
- Auteurs
- Susan Stern, Alan G. Robinson
- Uitgever
- Berrett-Koehler Publishers
- Jaar van publicatie
- 1997
- Formaat
- Paperback
- ISBN10
- 1576750094
- ISBN13
- 9781576750094
- Reeks
- Beoordeling
- 3,45 van 5
- Aantekening
- Corporate creativity identifies six essential elements that companies can use to turn their creativity from a hit-or-miss proposition into something consistent that they count on: alignment; self-initiated activity; unofficial activity; serendipity; diverse stimuli; within- company communication.