Uitverkocht
Meer over het boek
This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.
Een boek kopen
Essentials of Marketing, Jim Blythe
- Taal
- Jaar van publicatie
- 2008
- product-detail.submit-box.info.binding
- (Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.
Betaalmethoden
We missen je recensie hier.
- Taal
- Engels
- Auteurs
- Jim Blythe
- Uitgever
- FT Prentice Hall
- Jaar van publicatie
- 2008
- Formaat
- Paperback
- ISBN10
- 0273717367
- ISBN13
- 9780273717362
- Reeks
- Beoordeling
- 3,5 van 5
- Aantekening
- This book is aimed at undergraduates taking an introductory marketing course. Essentials of Marketing provides an overview of the techniques, supporting theories and tactical decision-making processes involved in marketing. As well as traditional marketing techniques, up-to-date topics such as green issues, post-modern thinking, relationship marketing and ethics are also covered. The 4th edition has been thoroughly re-written to include the new 7 C's framework The language is concise and transparent making this book an enjoyable read for students. A new full colour layout also helps to engage the reader.