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Invisible Influence

The Hidden Forces that Shape Behavior

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Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.

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Invisible Influence, Jonah Berger

Taal
Jaar van publicatie
2016
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(Hardcover)
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Ondertitel
The Hidden Forces that Shape Behavior
Taal
Engels
Jaar van publicatie
2016
Formaat
Hardcover
Aantal pagina's
264
ISBN10
1476759693
ISBN13
9781476759692
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Beoordeling
3,65 van 5
Aantekening
Explores the subtle, secret influences that affect the decisions we make--from what we buy, to the careers we choose, to what we eat. You think that your choices and behaviors are driven by your individual, personal tastes, and opinions. Our own personal thoughts and opinions is patently obvious. Right? Wrong. Other peoples behavior has a huge influence on everything we do, from the mundane to the momentous. Berger integrates research and thinking from business, psychology, and social science to focus on the subtle, invisible influences behind our choices as individuals.