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Marketing Management

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The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.

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Marketing Management, Philip Kotler

Taal
Jaar van publicatie
2009
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Taal
Engels
Jaar van publicatie
2009
Formaat
Paperback
Aantal pagina's
804
ISBN10
813171683X
ISBN13
9788131716830
Reeks
Eerste editie
1994
Oorspronkelijke titel
Marketing management
Beoordeling
4,05 van 5
Aantekening
The South Asian edition of Marketing Management remains the bestselling textbook in the field because it continues to reflect the latest changes in marketing theory and practice. Retaining the original frameworks and concepts so vital to the book, this edition presents a contextually relevant text for students of the subcontinent by incorporating South Asian case studies and examples.