Unreasonable Hospitality

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National Bestseller Essential lessons in hospitality for every business, from the former co-owner of a legendary restaurant. At twenty-six, Will Guidara took over a struggling two-star brasserie that transformed into the best restaurant in the world in just eleven years. This remarkable change was driven by radical reinvention, a genuine partnership between the kitchen and dining room, and unforgettable, bespoke hospitality. Guidara’s team created extraordinary experiences, such as a magical sledding trip for a family who had never seen snow and a beach-themed private dining room for a couple with a canceled vacation. His approach to hospitality extended to his team, emphasizing the importance of intentional praise and criticism, and the power of giving more in response to business challenges. He believes that every business can embody hospitality, turning ordinary transactions into extraordinary experiences. With captivating stories from his journey alongside industry icons like Daniel Boulud and Danny Meyer, Guidara inspires us to discover the magic in our work—for ourselves, our colleagues, and those we serve.