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This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.
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Customer Relationship Management, Francis Buttle
- Taal
- Jaar van publicatie
- 2009
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Francis Buttle
- Uitgever
- Routledge
- Jaar van publicatie
- 2009
- Formaat
- Paperback
- Aantal pagina's
- 500
- ISBN10
- 1856175227
- ISBN13
- 9781856175227
- Reeks
- Beoordeling
- 4,05 van 5
- Aantekening
- This title presents an holistic view of CRM, arguing that its essence concerns basic business strategy - developing and maintaining long-term, mutually beneficial relationships with strategically significant customers - rather than the operational tools which achieve these aims.