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The Discourse of Advertising

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Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises

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The Discourse of Advertising, Guy Cook

Taal
Jaar van publicatie
1992
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(Paperback)
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Taal
Engels
Auteurs
Guy Cook
Uitgever
Routledge
Jaar van publicatie
1992
Formaat
Paperback
ISBN10
0415041708
ISBN13
9780415041706
Reeks
Aantekening
Examines the language of advertising in interaction with the texts around it, with music, pictures and people. Relevant linguistic theories are explained, examples from literature and recent adverts are included as are practical exercises