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Philip Kotler A framework for marketing management
Philip Kotler A framework for marketing management
Philip Kotler A framework for marketing management
Philip Kotler A framework for marketing management
Philip Kotler A framework for marketing management
Philip Kotler A framework for marketing management

A framework for marketing management

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  • 382bladzijden
  • 14 uur lezen

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This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.

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A framework for marketing management, Philip Kotler

Taal
Jaar van publicatie
2001
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Taal
Engels
Jaar van publicatie
2001
Formaat
Paperback
Aantal pagina's
382
ISBN10
0130185256
ISBN13
9780130185259
Reeks
Tags
Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, School, Marketing & Verkoop, Leiderschap
Beoordeling
3,4 van 5
Aantekening
This text takes the basics from Kotler's successful book, "Marketing Management", synthesizing it into a concise version. Subjects discussed include: how to analyze the market; developing strategies; and delivering and managing successful marketing programmes.