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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding
Auteurs
Boekbeoordeling
Parameters
- 252bladzijden
- 9 uur lezen
Meer over het boek
This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.
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The new rules of green marketing : strategies, tools, and inspiration for sustainable branding, Jacquelyn A. Ottman
- Taal
- Jaar van publicatie
- 2011
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Jacquelyn A. Ottman
- Uitgever
- Berrett-Koehler Publishers
- Jaar van publicatie
- 2011
- Formaat
- Paperback
- Aantal pagina's
- 252
- ISBN10
- 1605098663
- ISBN13
- 9781605098661
- Reeks
- Beoordeling
- 3,7 van 5
- Aantekening
- This book captures the best of the author's previous groundbreaking books on green marketing and takes the content into the 21st century. This work squarely focuses on a new generation of marketers who likely themselves grew up with an appreciation of sustainability and who want and need to know how to connect effectively with mainstream consumers.