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SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.
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Selling the Invisible, Harry Beckwith
- Taal
- Jaar van publicatie
- 2012
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Harry Beckwith
- Uitgever
- Grand Central Publishing
- Jaar van publicatie
- 2012
- Formaat
- Paperback
- Aantal pagina's
- 272
- ISBN10
- 0446672319
- ISBN13
- 9780446672313
- Reeks
- Tags
- Non-fictie, Sociale Wetenschappen, Handel, Business & Management, Zelfhulp, Psychologische thema’s, Psychologie, Marketing & Verkoop, Ondernemerschap, Marketing en PR, Communicatie
- Eerste editie
- 1997
- Oorspronkelijke titel
- Selling the Invisible
- Beoordeling
- 3,95 van 5
- Aantekening
- SELLING THE INVISIBLE is a succinct and often entertaining look at the unique characteristics of services and their prospects, and how any service, from a home-based consultancy to a multinational brokerage, can turn more prospects into clients and keep them. SELLING THE INVISIBLE covers service marketing from start to finish. Filled with wonderful insights and written in a roll-up-your-sleeves, jargon-free, accessible style, such as: Greatness May Get You Nowhere Focus Groups Don'ts The More You Say, the Less People Hear & Seeing the Forest Around the Falling Trees.