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Consumer behavior. Buying, having, and being

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In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.

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Consumer behavior. Buying, having, and being, Michael R. Solomon

Taal
Jaar van publicatie
2013
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Titel
Consumer behavior. Buying, having, and being
Taal
Engels
Uitgever
Pearson
Jaar van publicatie
2013
Formaat
Paperback
Aantal pagina's
640
ISBN10
0273767313
ISBN13
9780273767312
Reeks
Beoordeling
3,9 van 5
Aantekening
In this textbook on consumer behaviour the author looks at how the field of marketing is influenced by the actions of consumers and also how we, as consumers, are influenced by marketers.