Influence is Your Superpower

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Get what you want without compromising your values: the new rules of persuasion to influence others for good. We’re often told to change our nice nature to succeed—“Play the game!” or “Toughen up!” But we don’t have to choose between betraying our principles and being voiceless. It is possible to be persuasive and successful without alienating ourselves or others. Influence is a science, and renowned Yale professor Zoe Chance will guide you in mastering it. Drawing on the latest behavioral research and engaging real-life stories, she shares insights from her popular Yale MBA course. Chance unpacks the essence of influence and outlines powerful skills for mastering persuasion, including the Magic Question, Powerful Listening, the What Would It Take Question, and Building Support. She emphasizes using influence for positive impact while also equipping you to defend against the manipulative tactics of less scrupulous individuals or institutions. Bold and entertaining, this essential guide serves as a call to action for those who wish to practice influence ethically, fostering a brighter, more positive future without resorting to manipulation or corruption.