How Google Works

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Both Eric Schmidt and Jonathan Rosenberg, seasoned Silicon Valley executives, transformed their management understanding during their decade at Google. They embraced Coach John Wooden's insight that learning continues beyond initial expertise. Their experiences at Google, which evolved from a start-up to a global powerhouse, are encapsulated in this engaging primer on corporate culture, strategy, talent, decision-making, communication, innovation, and navigating disruption. The authors highlight how three major shifts—the internet, mobile, and cloud computing—have empowered consumers and altered corporate dynamics. Companies that will thrive are those that produce exceptional products and attract 'smart creatives,' a new type of multifaceted employee. The book presents management principles like 'Consensus requires dissension' and 'Think 10X, not 10%,' supported by unique anecdotes from Google’s history. Rosenberg recalls how an internal management class, initially marked 'Google confidential,' was shared publicly after a suggestion to embrace openness. This work codifies the essence of Google's innovative approach and its commitment to empowering employees for success.