Revenue Operations: A New Way to Align Sales & Mar keting, Monetize Data, and Ignite Growth

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"Modern selling requires levels of speed, accountability, visibility, and teamwork that are unmanageable in a traditional model where sales and marketing and customer service are entirely separate functions. This book explains the solution many tech companies are landing on: a Revenue Operations model. Revenue Operations is a worldwide business trend toward combining sales and marketing and customer service into one business unit, under a single leader often called the Chief Revenue Officer, or CXO. The goal of a Revenue Operations model is to better align the sales teams, brand, marketing systems and processes to accelerate revenue, profit, and growth. The book describes six core elements of the Revenue Operations model, and provides Chief Revenue Officers, CMO's, CXO's, sales managers, and other sales growth leaders a roadmap for aligning their sales teams, operations, systems, and processes to grow sales and expand customer lifetime value."-- Provided by publisher