Zabar's

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In 1934, Louis and Lilly Zabar began selling smoked fish from a counter in a dairy store on 80th Street and Broadway, unaware that their venture would evolve into a beloved food destination occupying half a city block. Over the decades, their passion for quality, sharp business acumen, and commitment to customers transformed Zabar's into a renowned shrine for gourmet food. Lori Zabar, Louis's granddaughter, recounts her grandfather's escape from Ukraine in 1921 after a pogrom that claimed his family, leading to his illegal entry into the U.S. She details the store's growth, Louis's untimely death in 1950, and the transition to Saul, Stanley, and partner Murray Klein, who innovated competitive pricing and expanded the offerings to include high-end housewares. The narrative captures the vibrant atmosphere of Zabar's today, filled with enticing aromas and bustling crowds, while sharing anecdotes from long-time employees, family members, and devoted customers. This uniquely American institution honors its immigrant roots and celebrates its New York heritage, all while maintaining a relentless dedication to the art and science of gourmet food retail.