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Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.
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Global Strategy, Mike Peng
- Taal
- Jaar van publicatie
- 2021
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Global Strategy
- Taal
- Engels
- Auteurs
- Mike Peng
- Uitgever
- Cengage Learning, Inc
- Jaar van publicatie
- 2021
- Formaat
- Paperback
- Aantal pagina's
- 562
- ISBN13
- 9780357512364
- Reeks
- Beoordeling
- 4,5 van 5
- Aantekening
- Focusing on global perspectives, this edition of a leading business strategy text offers an engaging approach to strategic management principles. It features evidence-driven insights, timely debates on issues like globalization and corporate social responsibility, and examines contemporary challenges such as antitrust cases against Big Tech. The conversational style encourages discussion, while strategy-in-action boxes and concise integrative cases cater to the needs of busy students, making complex topics accessible and relevant.