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INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!
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International marketing, Michael Czinkota, Ilkka A. Ronkainen
- Taal
- Jaar van publicatie
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Michael Czinkota, Ilkka A. Ronkainen
- Uitgever
- South-Western Cengage Learning
- Jaar van publicatie
- 2013
- Formaat
- Paperback
- Aantal pagina's
- 688
- ISBN10
- 1133588395
- ISBN13
- 9781133588399
- Reeks
- Beoordeling
- 3,95 van 5
- Aantekening
- INTERNATIONAL MARKETING is an innovative, up-to-date text ideal for anyone seeking success in this fast-paced field. You will discover topics ranging from beginning start-up operations to confronting giant global marketers. This in-depth text will prepare you to conquer the international business world!