The Digital Matrix

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The future of every industry is digital. Understand the rules that govern today’s technology-led business environment so you can transform your business model for success in years to come. Digitization is happening in every industry, opening up new pathways to success and rendering old systems obsolete. Whether you’re an industrial-age company or a Silicon Valley startup, you need to understand where your business fits into the bigger picture so you can maximize your opportunities. Packed with current case studies of companies who are mastering digital transformation, this book will show you how to rethink your business model from the inside out with technology at its core.