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Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.
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Contemporary Marketing, Louis E. Boone, David L. Kurtz
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- Taal
- Engels
- Auteurs
- Louis E. Boone, David L. Kurtz
- Uitgever
- Saunders College Publishing
- Reeks
- Beoordeling
- 3,55 van 5
- Aantekening
- Boone and KurtzÆs Contemporary Marketing has proven to be the premier introduction to marketing, year after year. Contemporary Marketing 2002 is a lower-cost paperback alternative updated with new vignettes, print ads, and information. Fully revised examples, tables, figures, charts, and graphs provide up-to-the-minute insight on marketing trends and issues.