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This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.
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Consumer Behavior, James F. Engel
- Taal
- Jaar van publicatie
- 1990
- Bindwijze
- (Paperback)
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- Titel
- Consumer Behavior
- Taal
- Engels
- Auteurs
- James F. Engel
- Uitgever
- Thomson Learning
- Jaar van publicatie
- 1990
- Formaat
- Paperback
- Aantal pagina's
- 789
- ISBN10
- 0030288827
- ISBN13
- 9780030288821
- Reeks
- Beoordeling
- 4 van 5
- Aantekening
- This text contains diverse and balanced coverage of consumer behavior research in theory and application from some of the pioneering authors in this field. Ideal for one-term courses in consumer behavior offered by both marketing and psychology departments. This was the first text to integrate behavioral science with the decision orientation of the business school.