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A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.
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Seven Experiments That Could Change the World, Rupert Sheldrake
- Taal
- Jaar van publicatie
- 2002
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Rupert Sheldrake
- Jaar van publicatie
- 2002
- Formaat
- Paperback
- ISBN10
- 0892819898
- ISBN13
- 9780892819898
- Reeks
- Oorspronkelijke titel
- Seven experiments that could change the world
- Beoordeling
- 3,7 van 5
- Aantekening
- A comprehensive introduction to strategy within a media management context. It provides an overview of the media industry from a strategic management perspective, looking at the sectors that together comprise the industry - newspaper, book and magazine publishing, music, radio and television - and the strategic forces at work in each.