Leading the revolution

This book serves as an action plan for companies and individuals aiming to become industry revolutionaries, inspiring everyone from entry-level assistants to seasoned executives who fear being unprepared for the future. The author emphasizes that in a nonlinear world, only nonlinear ideas can generate new wealth. To succeed in this revolutionary age, companies must embrace a radical innovation agenda, continually reinventing themselves and their industries, not just in crises but as an ongoing practice. Drawing from an extensive study of established companies like Enron, Charles Schwab, Cisco, Virgin, and GE Capital, the book outlines principles of radical innovation, explores the origins of revolutionary business concepts, and identifies essential design criteria for creating activist-friendly, revolution-ready organizations. It details the necessary steps for making innovation a lasting capability within a company. This work is intended for anyone willing to act on the understanding that past successes do not guarantee future outcomes. With a powerful message that sets the innovation agenda for the coming century, it serves as a rallying cry for dreamers and doers ready to lead us into a new era of transformation.