Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

Meer over het boek

A renowned business futurist guides leaders on how to adapt and thrive amid radical disruptions from economic, technological, and social changes. Today's businesses face turbulent challenges—financial crises, pandemics, social unrest, trade wars, and advances in AI—creating unpredictable yet forecastable rogue waves that can swiftly sink unprepared companies. This survival guide from innovation expert Jonathan Brill offers actionable strategies for navigating these challenges and emerging stronger. Drawing from his extensive experience as a Fortune 500 executive and entrepreneur, Brill provides a practical action plan for business leaders to capitalize on ten key trends reshaping the business landscape. He outlines techniques for managers at all levels to transform sudden risks into significant opportunities and emphasizes the importance of fostering a culture of entrepreneurship and experimentation. Additionally, Brill highlights essential leadership skills and processes that will help organizations become resilient and adaptable. Timely and crucial, this guide equips leaders with the tools to leverage randomness, convert chaos into profit, and secure their companies' futures while competitors falter.