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Getting Price Right

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Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-one's pricing orientation-results in a better long-term pricing strategy.

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Getting Price Right, Rex Alan Smith, Gerald A. Meehl

Taal
Jaar van publicatie
2021
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(Hardcover)
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Titel
Getting Price Right
Taal
Engels
Jaar van publicatie
2021
Formaat
Hardcover
ISBN10
0231190700
ISBN13
9780231190701
Reeks
Beoordeling
3,15 van 5
Aantekening
Combining perceptive insights from behavioral economics with leading-edge ideas on price management, this book offers a new approach to pricing. Gerald Smith demonstrates why understanding, reframing, and refining everyday pricing processes-one's pricing orientation-results in a better long-term pricing strategy.