Cultural Strategy

Using innovative ideologies to build breakthrough brands

Auteurs

Douglas B. Holt
Douglas Cameron

Boekbeoordeling

4,1(192)Tarief

Parameters

387bladzijden
14 uur lezen

Design
Handel en Verkoop
Kunst / Cultuur
Non-fictie
Ondernemerschap en Economie

Meer over het boek

Cultural Strategy provides a step-by-step guide for managers and entrepreneurs to building businesses based upon innovative ideologies: ideas that leverage social change and needs. Analyzing classic cases such as Nike, Starbucks, Marlboro, Jack Daniels, and Ben & Jerry's, Holt and Cameron show how the theory works as an actionable strategy.