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Buyology

How Everything We Believe about Why We Buy Is Wrong

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Anti-smoking campaigns unwittingly encourage people to smoke. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. Subliminal advertising may have been banned but it´s all around us. O

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Buyology, Martin Lindstrøm

Taal
Jaar van publicatie
2008
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Titel
Buyology
Ondertitel
How Everything We Believe about Why We Buy Is Wrong
Taal
Engels
Uitgever
Rbooks
Jaar van publicatie
2008
Formaat
Paperback
ISBN10
1847940129
ISBN13
9781847940124
Reeks
Eerste editie
2007
Oorspronkelijke titel
Buyology
Beoordeling
3,75 van 5
Aantekening
Anti-smoking campaigns unwittingly encourage people to smoke. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. Subliminal advertising may have been banned but it´s all around us. O