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Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.
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Product Policy and Brand Management, A.K Chitale, Ravi Gupta
- Taal
- Jaar van publicatie
- 2020
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Product Policy and Brand Management
- Taal
- Engels
- Auteurs
- A.K Chitale, Ravi Gupta
- Uitgever
- PHI Learning
- Jaar van publicatie
- 2020
- Formaat
- Paperback
- Aantal pagina's
- 391
- ISBN10
- 9389347505
- ISBN13
- 9789389347500
- Reeks
- Aantekening
- Now in its fourth edition, this text explains the concepts and topics of product policy and brand management in a concise and clear manner. The text has been enhanced by introducing more case studies to explain and highlight the concept of branding process, and case studies on new product development.