Data-First Marketing

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Supercharge your marketing strategy with data analytics. In this insightful guide, distinguished authors Miller and Lim demystify the application of data analytics to marketing for businesses of all sizes. Digital transformation has widened the gap between CEO expectations and the actual delivery from CMOs and marketing teams. The key to unlocking marketing's true value lies in data—from buyer behavior to social media targeting and campaign metrics. In the Age of Analytics, the strategic use of data analytics can provide a competitive edge not only for marketers but for the entire business. Miller and Lim leverage their extensive experience to present a step-by-step process for transforming into a data-first marketing organization. The book features a self-assessment tool to help organizations identify their position on the Data-First Marketing Maturity Model, guiding them on necessary steps for transformation. This resource is essential for CMOs and marketing leaders aiming to implement a data-first approach, while marketing staff can glean practical tips for integrating data into their daily tasks through the Data-First Marketing Campaign Framework. Additionally, CEOs and C-suite executives can explore the potential of data analytics to enhance pipeline, revenue, and customer loyalty, ultimately driving business growth.