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Confessions of an Advertising Man

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Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.

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Confessions of an Advertising Man, David Ogilvy

Taal
Jaar van publicatie
2013
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(Paperback)
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Taal
Engels
Jaar van publicatie
2013
Formaat
Paperback
Aantal pagina's
190
ISBN10
190491537X
ISBN13
9781904915379
Reeks
Eerste editie
1963
Oorspronkelijke titel
Confessions of an advertising man
Beoordeling
4 van 5
Aantekening
Confessions of an Advertising Man is the distillation of all the successful Ogilvy concepts, tactics and techniques that made this book an international bestseller. Regarded as the father of modern advertising, David Ogilvy created some of the most memorable advertising campaigns that set the standard for others to follow. Anyone aspiring to be a good manager in any kind of business should read this.