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Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.
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Marketing, Eric N. Berkowitz
- Taal
- Jaar van publicatie
- 2000
- Bindwijze
- (Hardcover)
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- Titel
- Marketing
- Taal
- Engels
- Auteurs
- Eric N. Berkowitz
- Uitgever
- Irwin/McGraw-Hill
- Jaar van publicatie
- 2000
- Formaat
- Hardcover
- ISBN10
- 0073656453
- ISBN13
- 9780073656458
- Reeks
- Tags
- Non-fictie, Studieboeken, Handel, Business & Management, Handleidingen en Gidsen, School, Marketing & Verkoop
- Beoordeling
- 3,05 van 5
- Aantekening
- Marketing, Sixth Edition continues to be a market-leading text. The text's consistent emphasis on leading-edge content and a student-oriented approach, along with the outstanding supplements package, will ensure continued success. The book and package will appeal to and meet the needs of a wide spectrum of customers from the professor who relies only on the text, a few core supplements, or a blackboard and chalk, to the professor who fully integrates technology into the course.