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When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.
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Guerrilla Marketing, Jay Conrad Levinson
- Taal
- Jaar van publicatie
- 1988
- product-detail.submit-box.info.binding
- (Paperback)
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- Titel
- Guerrilla Marketing
- Taal
- Engels
- Auteurs
- Jay Conrad Levinson
- Uitgever
- Houghton Mifflin Company
- Jaar van publicatie
- 1988
- Formaat
- Paperback
- Aantal pagina's
- 226
- ISBN10
- 0395383145
- ISBN13
- 9780395383148
- Reeks
- Tags
- Non-fictie, Handel, Business & Management, Zelfhulp, Marketing & Verkoop, Ondernemerschap, Marketing en PR, Geld
- Eerste editie
- 1994
- Oorspronkelijke titel
- Guerilla Marketing
- Beoordeling
- 3,95 van 5
- Aantekening
- When Guerrilla Marketing was first published in 1983, Jay Levinson revolutionized marketing strategies for the small-business owner with his take-no-prisoners approach to finding clients. Based on hundreds of solid ideas that really work, Levinson’s philosophy has given birth to a new way of learning about market share and how to gain it. In this completely updated and expanded fourth edition, Levinson offers a new arsenal of weaponry for small-business success including * strategies for marketing on the Internet (explaining when and precisely how to use it) * tips for using new technology, such as podcasting and automated marketing * programs for targeting prospects and cultivating repeat and referral business * management lessons in the age of telecommuting and freelance employees Guerrilla Marketing is the entrepreneur’s marketing bible -- and the book every small-business owner should have on his or her shelf.