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International Marketing
Seventeenth Edition: This International Student Edition Is for Use Outside the U.S.
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This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.
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International Marketing, Philip R. Cateora, Mary C. Gilly, John L. Graham, Rao M. Money
- Taal
- Jaar van publicatie
- 2016
- product-detail.submit-box.info.binding
- (Paperback)
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- Ondertitel
- Seventeenth Edition: This International Student Edition Is for Use Outside the U.S.
- Taal
- Engels
- Uitgever
- McGraw-Hill Education
- Jaar van publicatie
- 2016
- Formaat
- Paperback
- Aantal pagina's
- 662
- ISBN10
- 1259253066
- ISBN13
- 9781259253065
- Reeks
- Beoordeling
- 3,85 van 5
- Aantekening
- This edition contains an increase in coverage of technology's impact on the international market arena and a more comprehensive website listing, helping to provide updates to text content in this continually changing field.