Psychology for a Better World: Working with People to Save the Planet. Revised and Updated Edition.

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Psychology for a Better World explains how we can get others to join us. Based on the latest psychological research, Niki Harre shows which strategies work (drawing on positive emotions, role modelling and social identity), which don't, and why. The book ends with a self-help guide for sustainability advocates that outlines how we can work for change at the personal, group and civic level