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Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity
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The Fall of Advertising and the Rise of PR, Al Ries
- Taal
- Jaar van publicatie
- 2002
- product-detail.submit-box.info.binding
- (Hardcover),
- Staat van het boek
- Goed
- Prijs
- € 2,49
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- Titel
- The Fall of Advertising and the Rise of PR
- Taal
- Engels
- Auteurs
- Al Ries
- Uitgever
- Harper Business
- Jaar van publicatie
- 2002
- Formaat
- Hardcover
- Aantal pagina's
- 320
- ISBN10
- 0060081988
- ISBN13
- 9780060081980
- Reeks
- Beoordeling
- 3,7 van 5
- Aantekening
- Provides valuable ideas for marketers--all the while demonstrating why advertising lacks credibility, why the big-bang approach advocated by advertising people should be abandoned in favor of a slow buildup by PR, why advertising should be used only to maintain brands once they have been established through publicity