Semiotics and Verbal Texts

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Analyzing written texts through semiotics, this book explores the construction of business crises using the BP Deepwater Horizon incident as a case study. The author identifies language patterns that illustrate the evolution of media representation, transitioning from an 'iconic' phase to 'indexical' and 'symbolic' phases, ultimately returning to a 'naturalised icon.' By creating 'language maps' of these phases, the work highlights the broader social implications of crisis coverage across various contexts, making it valuable for researchers in semiotics and linguistics.