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- 26 uur lezen
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Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.
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Marketing Management. A Relationship Approach., Svend Hollensen
- Taal
- Jaar van publicatie
- 2015
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Svend Hollensen
- Uitgever
- Pearson
- Jaar van publicatie
- 2015
- Formaat
- Paperback
- Aantal pagina's
- 720
- ISBN10
- 0273778854
- ISBN13
- 9780273778851
- Reeks
- Ophaling
- Always learning
- Beoordeling
- 4 van 5
- Aantekening
- Links relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the companys customers, suppliers, stakeholders and personnel has become increasingly vital in todays business environment.