The Black Cosmetic Kings

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Tony Wade and his business partners, Len Dyke and Dudley Dryden, pioneered the development of the British Black hair care industry in Britain creating thousands of jobs. This story demonstrates an unswerving belief in self-worth and the community of a people, as they managed the challenges of the time. It clarifies how the dynamism of self-help and self-reliance can remove barriers to progress. This success story reveals just how steadfastness and determination to succeed can be a guiding star for a new generation of Caribbean peoples in the Diaspora.