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For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.
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Market-Based Management, Roger J. Best
- Taal
- Jaar van publicatie
- 2005
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- (Paperback),
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- Beschadigd
- Prijs
- € 4
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- Ondertitel
- Strategies for growing customer value and profitability
- Taal
- Engels
- Auteurs
- Roger J. Best
- Uitgever
- Pearson Prentice Hall
- Jaar van publicatie
- 2005
- Formaat
- Paperback
- Aantal pagina's
- 528
- ISBN10
- 0131293729
- ISBN13
- 9780131293724
- Reeks
- Beoordeling
- 3,7 van 5
- Aantekening
- For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.