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Market-Based Management

Strategies for growing customer value and profitability

Auteurs

Roger J. Best

Boekbeoordeling

Tarief

Parameters

528bladzijden
19 uur lezen

Business & Management
Handel
Non-fictie
School
Studieboeken

Meer over het boek

For marketing management and marketing strategy courses (MBA and advanced undergraduate), 'Market-Based Management' presents a strategic and applied approach. Students learn not only how to define marketing concepts but also how to apply them. Value-based marketing and profitability are also emphasized throughout.