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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts
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Designing Brand Identity, Alina Wheeler
- Taal
- Jaar van publicatie
- 2009
- product-detail.submit-box.info.binding
- (Hardcover)
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- Taal
- Engels
- Auteurs
- Alina Wheeler
- Uitgever
- Wiley
- Jaar van publicatie
- 2009
- Formaat
- Hardcover
- Aantal pagina's
- 320
- ISBN10
- 0470401427
- ISBN13
- 9780470401422
- Reeks
- Tags
- Non-fictie, Kunst / Cultuur, Handel, Business & Management, Zelfhulp, Kunst, Handleidingen en Gidsen, Design, Marketing & Verkoop, Ondernemerschap
- Beoordeling
- 4,15 van 5
- Aantekening
- Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." —The Marketer "Alina Wheeler provides a practical structure for the brand building process." —Al Ries, coauthor, Positioning "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." —Marty Neumeier, author, The Brand Gap "A valued reference book for all members of the branding team." —Communication Arts