De favoriet van de lezers is momenteel uitverkocht.
Meer over het boek
The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices
Een boek kopen
Marketing : an Introduction, Philip Kotler, Gary Armstrong, Marc Oliver Opresnik
- Taal
- Jaar van publicatie
- 2017
- product-detail.submit-box.info.binding
- (Paperback)
Betaalmethoden
We missen je recensie hier.
- Taal
- Engels
- Uitgever
- Pearson
- Jaar van publicatie
- 2017
- Formaat
- Paperback
- Aantal pagina's
- 672
- ISBN10
- 1292146508
- ISBN13
- 9781292146508
- Reeks
- Eerste editie
- 1999
- Oorspronkelijke titel
- Marketing: An Introduction
- Beoordeling
- 4,15 van 5
- Aantekening
- The book shows students how customer value - creating it and capturing it - drives every effective marketing strategy. The thirteenth edition reflects the latest trends in marketing, including new coverage on online, social media, mobile, and other digital technologies, leaving students with a richer understanding of basic marketing concepts, strategies, and practices