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From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.
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For God, Country, and Coca-Cola, Mark Pendergrast
- Taal
- Jaar van publicatie
- 2013
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Mark Pendergrast
- Uitgever
- Perseus Books
- Jaar van publicatie
- 2013
- Formaat
- Paperback
- Aantal pagina's
- 523
- ISBN10
- 0465029175
- ISBN13
- 9780465029174
- Reeks
- Tags
- Non-fictie, Historisch thema, Geschiedenis, Handel, Business & Management, Economie, Eten, Voeding en drinken, Microgeschiedenis
- Beoordeling
- 4,15 van 5
- Aantekening
- From its invention as a cocaine-laced patent medicine in the Gilded Age to its globe-drenching ubiquity as the ultimate symbol of consumer capitalism in the twenty-first century, Coca-Cola's dramatic history unfolds as the ultimate business saga. In this fully revised and expanded edition of For God, Country & Coca-Cola, Mark Pendergrast looks at America's cultural, social, and economic history through the bottom of a green glass Coke bottle and tells the captivating story of the world's most recognizable consumer product.