When Prophecy Fails

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Focusing on social movements, this study explores the behavior of individuals involved in movements centered around specific yet unfulfilled prophecies. Initially relying on historical records for theoretical validation, the researchers discovered an ongoing movement that provided a unique opportunity to test their ideas in real-world conditions. The timing of their investigation coincided with the prophecy still being unchallenged, making it a crucial case for examining the dynamics of belief and behavior in social movements.