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Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.
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Corporate Communication, Paul A. Argenti
- Taal
- Jaar van publicatie
- 2007
- product-detail.submit-box.info.binding
- (Paperback)
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- Taal
- Engels
- Auteurs
- Paul A. Argenti
- Uitgever
- McGraw Hill
- Jaar van publicatie
- 2007
- Formaat
- Paperback
- ISBN10
- 0071254110
- ISBN13
- 9780071254113
- Reeks
- Beoordeling
- 3,55 van 5
- Aantekening
- Describes the changes in the environment for business that have taken place and their implications for corporate communication. This book shows readers the importance of creating a coordinated corporate communication system. It also covers what companies need to know about advanced communication strategies.