Sams Teach Yourself Google Analytics in 10 Minutes

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Sams Teach Yourself Google AnalyticsÖ in 10 Minutes gives you straightforward, practical answers when you need fast results. By working through its 10-minute lessons, you'll learn everything you need to use Google Analytics to accurately measure your website's performanceùand improve it!Tips point out shortcuts and solutionsCautions help you avoid common pitfallsNotes provide additional information10 minutes is all you need to learn how to...Quickly create a Google Analytics account and add Google Analytics to your siteDefine goals and measure how well your site is achieving themTrack visitors from search engines, pay-per-click advertising, email, and other sourcesDiscover the pages your visitors view, how long they stay, and where they exitMonitor specific user actions, such as playing embedded video, selecting Flash menu items, or downloading filesIdentify your best and worst content, and fix poorly performing pagesImprove your site by tracking error pages and broken linksMeasure AdWords traffic, position, and e-commerce performanceManage Google Analytics through the DashboardCustomize Google Analytics to work more effectively with your siteCapture more accurate information by filtering out internal trafficChoose the right reports and data, understand them, and act on what you learn