Bookbot

The Marketing of Apple Inc.

Meer over het boek

Apple, the famed computer maker in its renaissance, §has one of the strongest marketing machineries in the §world. There is an almost cult-like enthusiasm for §the brand and its products among its extremely loyal §customers. Apple s key to the success was not only to §make great products but to market them well. The §company s marketing strategy is analyzed through the §traditional 4P marketing model to get a better §understanding of this success story. Taking a closer §look at the iPod, Apple s breakthrough portable §music player, sheds light on how this §revolutionary product contributed to the revival of §the company after a near-bankrupt situation in the §mid-nineties. Beyond the marketing of the innovative §and easy-to-use products, repositioning the brand §after the return of the charismatic founder also §played a major role in restoring Apple s fame.

Een boek kopen

The Marketing of Apple Inc., Gergely Janko

Taal
Jaar van publicatie
2009
product-detail.submit-box.info.binding
(Paperback)
Zodra we het ontdekt hebben, sturen we een e-mail.

Betaalmethoden

Nog niemand heeft beoordeeld.Tarief