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Advertising is Dead.Long Live Advertising!

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As conventional advertising channels become blocked, brands begin to renounce routine practice and take alternative and more exclusive routes. This book provides a comprehensive overview of these revolutionary techniques, media and ideas. It is suitable for advertising, marketing, design and communication professional and student.

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Advertising is Dead.Long Live Advertising!, Tom Himpe

Taal
Jaar van publicatie
2008
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(Paperback)
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